“These are clothes designed for serious activity, though many customers have noticed that they are no less suitable for serious inactivity. As a consequence, the logo seems to turn up anywhere in the country where people are dressed casually and comfortably, which is just about everywhere—Under Armour helps supply America’s national uniform.”
“In football or in yoga, the promise is the same: we can be inspired, and possibly sanctified, by what we put on in the locker room.”