“To see the archetypal in an image is thus not a hermeneutic move. It is an imagistic move. We amplify an image by means of myth in order not to find its archetypal meaning but in order to feed it with further images that increase its volume and depth and release its fecundity. Hermeneutic amplifications in search of meaning take us elsewhere, across cultures, looking for resemblances which neglect the specifics of the actual image. Our move, which keeps archetypal significance limited within the actually presented image, also keeps meanings always precisely embodied. No longer would there be images without meaning and meaning without images. The neurotic condition that Jung so often referred to as “loss of meaning” would now be understood as “loss of image”, and the condition would be met therapeutically less by recourse to philosophy, religion, and wisdom, and more by turning directly to one’s actual images in which archetypal significance resides.”