What Is Medium?

Alexis C. Madrigal

The Atlantic

2016-10-08

“Perhaps Medium can continue to do precisely what it has been doing, and their brand value will continue to grow while these major questions remain unresolved. The center will hold because there is no center.”

“In a world when every post stands on its own, atomistically, perhaps it’s silly to think a publication can’t be incoherent.”

“Maybe a platform can sometimes be a magazine, when it sends out a newsletter of its best content, or when a visitor comes to its home page, but not to an individual story.”

“So what is Medium? Medium is a place to read articles on the Internet. Medium is a blogging platform, like Wordpress or Blogger. Medium is the new project from the guys who brought you Twitter. Medium is chaotically, arrhythmically produced by a combination of top-notch editors, paid writers, PR flacks, startup bros, and hacks.”


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