“Like life itself, technologies evolve.”
“proximity is a red herring. The real issue is the seamless way in which we are already hybridising our cognitive space with our devices. In ways both quotidian and profound, they are becoming extensions of our minds.”
“Consider the issue of autonomy, perhaps the most cherished of the rights we have inherited from the Enlightenment. The word means self-rule, and refers to our ability to make decisions for ourselves, by ourselves. It is a hard-earned form of personal freedom and, at least in Western societies over the past 300 years, the overall trajectory has been towards more power to the individual and less to institutions.”
“The first inkling that modern technology might threaten autonomy came in 1957 when an American marketing executive called James Vicary claimed to have increased sales of food and drinks at a movie theatre by flashing the subliminal messages ‘Drink Coca-Cola’ and ‘Hungry? Eat Popcorn’.”
“Persuasive technologies, designed to change people’s attitudes and behaviours, are being deployed in every corner of society”
“Together with his Boston law partner Samuel Warren, the future US Supreme Court Justice Louis Brandeis published the essay ‘The Right to Privacy’ (1890). They suggested that when law was still being developed as codified agreements among early societies, redress was given only for physical interference with life and property.”
“Over time, society came to recognise the value of the inner life of individuals, and protection of physical property expanded to include the products of the mind – trademarks and copyright, for example. But the intrusive technology of the day – apparently, the first paparazzi had appeared on the scene, and there was widespread worry about photographs appearing in newspapers – raised new concerns.”
“Andy Clark, the philosopher who more than anyone has advanced the concept of the extended mind, argues that humans are natural-born cyborgs. If that is the case, if we commonly incorporate external tools into our daily routines of thinking and being, then we might have overemphasised the exceptionalism of the human brain for the concept of mind.”
“The fruits of the Enlightenment allowed us to consider ourselves as rugged individuals, navigating the world by our wits alone. This persistent cultural meme has weakened, particularly over the past decade as research in social neuroscience has emphasised our essentially social selves.”
“Our relationship to our devices provides a new wrinkle: we have entered what the US engineer and inventor Danny Hillis has termed ‘the Age of Entanglement’. We are now technologically embedded beings, surrounded and influenced by the tools of modernity, seemingly without pause.”
“In 2007, Steve Jobs introduced the world to the iPhone with the catchphrase ‘this changes everything’. What we didn’t know was that the everything was us.”