When Truth Falls Apart

Maria Bustillos

The Awl

2016-11-03

“If I have recognized the spread in drug warnings and financial doublespeak, where the corporate use of language approaches the absurd, where the shell of a communicative form is used to foreclose communication, I have also recognized it in forms of poetry that deliberately push us to confront the contingency and craziness of our culture’s use and abuse of words. —Ben Lerner, “Contest of Words,” Harper’s Magazine October 2012”

“the key idea of the “post-truth” society was this: if a given public utterance had sufficient appeal — emotional, political or otherwise — its empirical truth was immaterial”

“What we can be persuaded to wish to believe, in other words, is as good as the truth.”

“As we enter the home stretch of this substantially more ghastly election, a review of their strategy, which I will call dismediation, is in order.”

“Dismediation is a form of propaganda that seeks to undermine the medium by which it travels, like a computer virus that bricks the whole machine.”

“Thus, for example,”

“Information: John Kerry is a war hero who was awarded three Purple Hearts, a Bronze Star and a Silver Star;”

“Misinformation: John Kerry was never wounded in the Vietnam War;”

“Disinformation: John Kerry is a coward;”

“Dismediation: ‘Swift Boat Veterans for Truth’ are disinterested sources of information about John Kerry, equivalent in integrity to any other source that might be presented on the evening news.”

“In 2004, a decorated Vietnam War hero ran for the presidency. This was an inconvenient fact for George W. Bush, his draft-dodging preppie opponent. It was vital, then, for the Republicans backing him to find a way to tarnish John Kerry’s service record while still noisily maintaining their “respect for the troops,” whom they were in the process of sending to the Middle East to be blown to bits by the thousand. The Republicans succeeded in discrediting Kerry through a new type of propaganda that effectively destroyed the obvious and instinctive assumption that a battle-hardened veteran and pacifist — and not the soft rich boy — would be better qualified to lead the country out of war.”

““Only in an election year ruled by fiction,” wrote Times columnist Frank Rich, “could a sissy who used Daddy’s connections to escape Vietnam turn an actual war hero into a girlie-man.””

“The lasting harm of this unfortunate episode, however, was not to Kerry’s reputation or to his candidacy. It was that afterward, millions of minds were uncertain as to what really constitutes “news,” or “reporting,” or “fact-checking.” This state of uncertainty hasn’t ever been adequately addressed, let alone mended.”

“In other words, the problem with my Republican relatives isn’t what they think of Fox News; everybody knows it’s propagandistic. The real problem is what Fox News et al., over time, have made them think of NPR, or MSNBC, or the New York Times. The Swift Boat style of twisting the facts has poisoned the well of public discourse for a whole generation of American adults — for all of us — by persuading so many that the confected “news” peddled on Fox is more or less equivalent to that on any other channel.”

“Dismediation isn’t discourse. It doesn’t disinform, and it’s not quite propaganda, as that term has long been understood. Instead, dismediation seeks to break the systems of trust without which civilized society hasn’t got a chance.”

“Disinformation, once it’s done telling its lie, is finished with you. Dismediation is looking to make you never really trust or believe a news story, ever again.”

“It’s not that we can’t agree on what the facts are. It’s that we cannot agree on what counts as fact. The machinery of discourse is bricked. That’s why we can’t think together, talk together, or vote together.”

“The success of dismediation projects like Fox News, Drudge Report and Rush Limbaugh’s radio show set the stage for Donald Trump, a buffoon beyond the satires of Dr. Strangelove or Infinite Jest.”

“Trump happened in part because some of my cousins are now literally incapable of identifying facts, let alone weighing them. They apparently still intend to vote for a man who describes himself as “a genius” and in the same breath proposes to commit literal war crimes, break treaties, and steal the resources of other nations.”

“the real point of the troll farms, Russian activists told Chen, isn’t to make anyone believe the trolls. “The real effect… was not to brainwash readers but to overwhelm social media with a flood of fake content, seeding doubt and paranoia, and destroying the possibility of using the Internet as a democratic space.” The point is to prevent dissidents from finding one another, and to prevent any given individual from standing up and raising his voice.”

“The mammoth amount of available media in the internet age almost guarantees that we will see everything through the pinhole of our own worldview. We can so easily choose to experience only what we wish, and too often it’s the things we already agree with and believe. The walls of our gardens are grown very thick.”

““In theory,” wrote Edward Bernays, Sigmund Freud’s nephew (“the father of public relations”) in Propaganda (1928):

[E]very citizen makes up his mind on public questions and matters of private conduct. In practice, if all men had to study for themselves the abstruse economic, political and ethical data involved in every question, they would find it impossible to come to a conclusion about anything… from some ethical teacher, be it a minister, a favorite essayist, or merely prevailing opinion, we accept a standardized code of social conduct to which we conform most of the time.”

“That is to say, we choose not to investigate and reason out every question, but to trust authorities in whom to place our confidence to do so for us. It is an old vulnerability become newly dangerous, as the sources of information and disinformation have spread and multiplied.”

“The most heartening comment on the election so far came from Wisconsin conservative Marybeth Glenn, who made her feelings limpidly clear in a seventeen-part tweetstorm , condensed here:

When I saw Republican men getting attacked I stood up for them. I came to their defense. I fought on their behalf. I fought on behalf of a movement I believed in. I fought on behalf of my principles while other women told me I hated my own sex.

Not only charges of sexism, but I defended @marcorubio during Go8, I fought in my state to stop the @ScottWalker recall, etc… Now some Trojan horse nationalist sexual predator invades the @GOP, eating it alive, and you cowards sit this one out?

He treats women like dogs, and you go against everything I — and other female conservatives — said you were & back down like cowards. Get this straight: We don’t need you to stand up for us, YOU needed [us] to stand up for us for YOU. For YOUR dignity. For YOUR reputation…

I’m sooo done. If you can’t stand up for women & unendorse this piece of human garbage, you deserve every charge of sexism thrown at you.

I’m just one woman, you won’t even notice my lack of presence at rallies, fair booths, etc., You won’t really care that I’m offended by your silence, and your inability to take a stand. But one by one you’ll watch more women like me go, & you’ll watch men of ACTUAL character follow us out the door. And what you’ll be left with are the corrupt masses that foam at the mouth every time you step outside the lines. Men who truly see women as lesser beings, & women without self-respect. & your “guiding faith” & “principles” will be attached to them as well. And when it’s all said and done, all you’ll have left is the party The Left always accused you of being. Scum.”

“Because it’s not possible for dismediation to occur in an atmosphere of mutual respect among citizens, re-establishing that respect should be our first goal.”

“Contrary to conventional opinion, it’s neither necessary nor remotely okay to lie in order to participate in politics. You can be a passionate partisan, make the best case you can for your side; nothing wrong with that. But there is an incandescently bright line between making your best case, and saying things that you know to be untrue. The latter is no good, not in any cause, however just.”


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